If you want an express ticket to charging premium prices then a strong brand identity is your secret sauce. Why? Because beautiful design and strong messaging builds authority, recognition, recall, and distinctiveness; four must-haves for any successful brand.
Take the McDonalds brand identity, for example. Think about their iconic shade of yellow, the playful curves of the M, the “I’m lovin’ it” jingle. An image formed immediately in your mind, right? That’s because effective food and drink branding is much more than just aesthetics. Each piece of the pie works together to communicate a consistent brand identity that people associate with a positive memory or feeling.
The result? More trust, more loyalty, more revenue.
Brand identity is the blend of your visual elements (logo, colour palette, typography, image style etc.), your tone of voice, and your behaviour that builds an authentic persona. This persona is crafted in a way that aligns with your wider business goals and assists in achieving KPIs.
When you have a persona that defines exactly how to look, act, and speak to your target audience, you set your business up to outshine the competition.
By showing up as a familiar face and nurturing a two-way dialogue with your customers, you encourage them to advocate for your brand and remain loyal to you over a longer period of time.
"I loved every moment working with this amazing team. Super helpful, patient, and delivered an incredible job."
- Myles Petford
"I have worked with Ventur on various different branding tasks over the years and without a doubt they are always professional, creative, supportive and more than anything dedicated to their clients. It was a pleasure to work with the team and if a branding agency is needed again Ventur will be my first port of call. Highly recommended."
- Jessica-Megan Clarke
Ventur Agency have revolutionised our company's branding, right in time for our expansion of services and renovation of our offices. They poured their hearts and souls into managing this project, and we were given a huge amount of deliverables covering any and all platforms to use our branding assets on. The emotion we're feeling right now is excitement at how much they have hit our brief and provided something that we're proud to show to the world, and that will attract the exact clientele that we are looking for.
- Frankie Maiden