Our NewVenturTM brand strategy framework is our core service offering that helps companies build a human-centred brand from the inside out.

From Apple and Amazon to Nike and Coca Cola, the world's biggest brands have achieved success because of great strategy and a clear framework.

Brand Strategy

NewVenturTM Brand Strategy Framework

Ventur Agency Brand Strategy Framework

The Purpose of Brand Strategy

  • Uncover the big idea behind your brand that people will connect with
  • Create your human brand persona to help you communicate consistently across touch points
  • Define your brand positioning to differentiate you from your competitors
  • Align you with your team to breed strong company culture
  • Understand your customer's buying habits using qualitative and quantitative research
  • Guide you through the next stages of business development with measurable goals and a clear roadmap
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From Strategy To Action

A brand master guide mockup for 344 Audio made by Ventur Agency

At the end of the process, you'll receive a hard copy of your master guide which is a step-by-step roadmap for growing your brand.

Your master guide is designed to get the best out of your team and teaches them to deliver a consistent brand experience across touchpoints.

You will also receive a breakdown of the research we carried out, the insights we gathered, as well as creative suggestions for how you can address the unmet needs of your customers.

We can also help you with any brand execution or activation after the process is complete to ensure your strategy is being properly implemented.

This Is For You If...

  • You're being pulled in different directions and want to find the highest-impact ways to build your brand
  • You want to build long-lasting relationships with your customers
  • You care about how you do business and the impact you make on the people you work with
  • You're in a competitive industry and have the necessary budget to invest in your brand

This Is Not For You If...

  • You already have a strategic roadmap covering all aspects of building your brand
  • You think brand strategy is the same as brand identity and involves graphic design, logos, colour palettes etc.
  • You're mainly concerned with KPIs and not about the impact your business does
  • You do not have the necessary budget or time to invest in your brand

The Timeline

Brand Strategy 10 week timeline process

Our NewVenturTM brand strategy framework takes 8 - 12 weeks from initial discovery to delivery of your brand master guide.

"Going on this journey has been a fascinating progression for the company where we have not only achieved the goals we set out to, but we understand how and why we have, which is far more important.

We tried the classic business approach of throwing money at marketing to hook strong leads, and this did not work. Kaine then set out a document with a clear journey for us that instantly fixed the problem, and in the process, we learnt so much valuable information about who our customers are.

Ventur is on the journey with you to reach the destination, not just to get off once the invoice has been paid and cleared."

Headshot of Alex Gregson, Founder of 344 Audio
Alex Gregson
Founder and CEO

"Quite simply the best experience with an agency I have had to date. Ventur integrated into our team seamlessly and established our entire brand strategy, producing deliverables we didn't even know we needed!

Kaine has been with us for the journey, checking in to see where things are going well, and also delivering some hard truths as to where other elements in the business aren’t aligning with what we set out.

The team were patient, knowledgeable and an absolute pleasure to work with."

Headshot of Kara Buckley, Marketing Director
Kara Buckley
Marketing Director

What Our Clients Say