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Brand Strategy Guide
Learn how to build your brand like a Fortune 500 company without years of trial and error.
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If you've ever looked at companies like Apple, Rolex, or Starbucks and wondered how they built such incredible brands, the answer is brand strategy.
Brand strategy is how you find gaps in the market, create customer experiences, generate leads, stand out from competitors, and increase profit.
Brand Purpose, Vision & Mission
Defining why the brand exists beyond money will unlock the door to making decisions in your business. When you know why you do what you do, what you do and how you get there reveal themselves.
Brand Values & Culture
How you do business is just as important as what you sell. Creating a strong company culture not only ensures you deliver a great experience to your customers but also helps you attract and retain the right employees.
Brand Personality & Messaging
People do business with people. We want to humanise your brand in a way that connects with your customers and creates consistent messaging across touchpoints.
Customer Research & Avatars
Identifying your ideal customer is crucial for driving business growth anddelivering experiences that are catered specifically to them.
Brand Positioning & Competitive Analysis
Going to market with the same positioning as an existing competitor will quickly make your brand obsolete. We help you find gaps in the market that you can claim and be remembered for.
Roadmap & Brand Goals
A strategy is only as good as its execution. Here we create a roadmap with prioritised actions to guide you from point A (where you are now) to point B (where you want to be).
"Going on this journey has been a fascinating progression for the company where we have not only achieved the goals we set out to, but we understand how and why we have, which is far more important.
We tried the classic business approach of throwing money at marketing to hook strong leads, and this did not work. Kaine then set out a document with a clear journey for us that instantly fixed the problem, and in the process, we learnt so much valuable information about who our customers are.
Ventur is on the journey with you to reach the destination, not just to get off once the invoice has been paid and cleared."
"Quite simply the best experience with an agency I have had to date. Ventur integrated into our team seamlessly and established our entire brand strategy, producing deliverables we didn't even know we needed!
Kaine has been with us for the journey, checking in to see where things are going well, and also delivering some hard truths as to where other elements in the business aren’t aligning with what we set out.
The team were patient, knowledgeable and an absolute pleasure to work with."
"We have worked with Kaine on our brand strategy and it has been a true pleasure!
We started off with a very helpful workshop where he flew out to meet us in Germany and it was a great learning experience. Following our workshop, Ventur put together a very helpful document based on market research and information gathered from our workshop which will now be a valuable guide for future branding decisions.
Kaine has been very responsive with the communication, helping us whenever we needed any extra information. He goes above and beyond to help his clients be successful and reach their goals!
We are excited to see what the future holds for us after Ventur’s incredibly helpful branding strategy!"
"I have to start by saying a huge THANK YOU! Working with Kaine and team has truly helped us transform our business. We were stuck and needed some direction and they came in and helped us find the right focus to build more solid foundations for our brand.
Kaine has been so generous with his time, we’re so grateful for everything he’s done for us. His strategic mind helped keep us focused on the right things and has come in right when we needed him most. Everything he does is rooted in strategy which has really helped us prove out ideas and build on the right insights. It’s felt like he had joined our little team for a bit, he cared so much and so genuinely it made it so easy to work with him.
I can’t recommend Ventur enough. Thank you thank you thank you!"