Our NewVenturTM brand strategy framework is our core service offering that helps companies build a human-centred brand from the inside out.
From Apple and Amazon to Nike and Coca Cola, the world's biggest brands have achieved business success because of great strategy and a clear framework.
At the end of the process, you'll receive a hard copy of your master guide which is a step-by-step roadmap for growing your brand.
Your master guide is designed to get the best out of your team and teaches them to deliver a consistent brand experience across touchpoints.
You will also receive a breakdown of the research we carried out, the insights we gathered, as well as creative suggestions for how you can address the unmet needs of your customers.
We can also help you with any brand execution or activation after the process is complete to ensure your strategy is being properly implemented.
Our NewVenturTM brand strategy framework takes 8 - 12 weeks from initial discovery to delivery of your brand master guide.
Brand Personality & Messaging
People do business with people. We want to humanise your brand in a way that connects with your customers and creates consistent messaging across touchpoints.
Brand Purpose & Mission
Defining why the brand exists beyond money will unlock the door to making decisions in your business. When you know why you do what you do, what you do and how you get there reveal themselves.
Core Values & Culture
How you do business is just as important as what you sell. Creating a strong company culture not only ensures you deliver a great experience to your customers but also helps you attract and keep the right employees.
Customer Research & Avatars
When you try to talk to everyone you end up talking to no one, so finding your niche and identifying your ideal customer is crucial for driving business growth. It also helps in delivering experiences that are catered specifically to them.
Brand Positioning & Competitor Analysis
Going to market with the same offering or positioning as an existing competitor will quickly make your brand obsolete. Positioning is all about finding an untapped area of the market that you can claim and be remembered for.
Roadmap & Business Goal Prioritisation
A strategy is only as good as its execution. Here we will create a roadmap with prioritised actions to guide you from point A (where you are now) to point B (where you want to be).
"Going on this journey has been a fascinating progression for the company where we have not only achieved the goals we set out to, but we understand how and why we have, which is far more important.
We tried the classic business approach of throwing money at marketing to hook strong leads, and this did not work. Kaine then set out a document with a clear journey for us that instantly fixed the problem, and in the process, we learnt so much valuable information about who our customers are.
Ventur is on the journey with you to reach the destination, not just to get off once the invoice has been paid and cleared."
"Quite simply the best experience with an agency I have had to date. Ventur integrated into our team seamlessly and established our entire brand strategy, producing deliverables we didn't even know we needed!
Kaine has been with us for the journey, checking in to see where things are going well, and also delivering some hard truths as to where other elements in the business aren’t aligning with what we set out.
The team were patient, knowledgeable and an absolute pleasure to work with."
